Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files
You can visit our websites without providing any personal information.
Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer.

Your data will be transmitted to Canada, among other places. An adequacy decision by the EU Commission exists for data transfers to Canada.

Contact

Controller
Contact us if you wish. The controller for data processing is: Wiwu GmbH, info@wiwu-store.de

Customer's proactive contact via e-mail
If you proactively contact us by e-mail for business purposes, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 para. 1 lit. b GDPR.
If the contact takes place for other reasons, this data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 para. 1 lit. b GDPR.
If the contact takes place for other reasons, this data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing of applications by e-mail
Website visitors can apply for vacant positions advertised on our website by e-mail if they are interested. In doing so, we collect your personal data only to the extent provided by you. This includes your contact data (e.g. name, e-mail address, telephone number), information on your professional qualifications and education, information on professional training and performance-related certificates.
The data processing serves the purpose of contacting you and deciding on the establishment of an employment relationship with you. The provision of the data is necessary to carry out the application process. Failure to provide the data means that no contract can be concluded. The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the implementation of pre-contractual measures (carrying out the application process as initiation of an employment contract).
(if applicable, addition of applicant pool)
If you have given us your consent to process personal data for inclusion in our applicant pool, e.g. by ticking a checkbox, the processing takes place on the basis of Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
If, in the context of the application process, special categories of personal data within the meaning of Art. 9 para. 1 GDPR are requested from applicants, such as information on the degree of severe disability, this is done on the basis of Art. 9 para. 2 lit. b GDPR, so that we can exercise the rights arising from labor law and the law of social security and social protection and fulfill our obligations in this regard.
We store your personal data for as long as this is necessary for the decision on your application. Your data will then be deleted at the latest after six months, unless you have consented to further processing and use. If an employment relationship arises after the application process, the provided data will be further processed on the basis of Art. 6 para. 1 lit. b GDPR in conjunction with Section 26 para. 1 BDSG for the purposes of carrying out the employment relationship and then transferred to the personnel file.

Collection and processing when sending images via upload
We provide an upload function for image files on our website. This allows you to send images to us via encrypted data transmission. By sending your images, we may collect your personal data (image of identifiable persons) only to the extent provided by you. The data processing serves the purpose of creating personalized products. The transmitted image serves as a template for the product and is used for this purpose (e.g. T-shirt printing). The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will not be passed on.
We only use the image you send within the scope of providing the service. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

WhatsApp Business
If you contact us for business purposes via WhatsApp, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you reside outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to process and answer your contact request. For this purpose, we collect and process your mobile phone number stored on WhatsApp, your name if provided, and other data to the extent provided by you. We use a mobile device for the service, in whose address book only data of users who have contacted us via WhatsApp are stored. Therefore, personal data is not transferred to WhatsApp without your prior consent to WhatsApp.
Your data will be transferred by WhatsApp to servers of Meta Platforms Inc. in the USA.
There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
If the contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 para. 1 lit. b GDPR.
If the contact takes place for other reasons, this data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in providing quick and easy contact and in answering your request. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR.
We only use your personal data to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.


Customer account orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and disclosure of personal data for orders
When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and for processing your inquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.

Your data will be transmitted to Canada, among other places. An adequacy decision by the EU Commission exists for data transfers to Canada.


Reviews Advertising

Data collection when writing a comment or review
When commenting on/reviewing an article or post, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting/reviewing and displaying comments/reviews.
For the purpose of verifying your review, we also collect the following data: order number .
By submitting the comment/review, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When your comment is published, only the name you provided will be published.

Use of the e-mail address for sending newsletters
We use your e-mail address exclusively for our own advertising purposes for sending newsletters, irrespective of contract processing, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Use of the e-mail address for sending direct advertising
We use your e-mail address, which we received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the corresponding link in the advertising e-mail. No costs other than the transmission costs at the basic rates will be incurred for this.

Use of Klaviyo
For newsletter dispatch, we use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; "Klaviyo") as part of a commissioned processing agreement.
We transmit the information you provide during newsletter registration (e-mail address, if applicable first and last name) to Klaviyo. The data processing serves the purpose of newsletter dispatch and its statistical evaluation.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you may have clicked on integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to identify you personally. The collected data is only used for statistical evaluation to improve newsletter campaigns.
Your data is generally transmitted to and stored on Klaviyo servers in the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object at any time, for reasons arising from your particular situation, to this processing of your personal data.
Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement.


Shipping service provider    Enterprise Resource Planning      

Sharing of e-mail address with shipping company to provide information on shipping status
We share your e-mail address with the shipping company for the purpose of contract fulfillment, provided that you have explicitly agreed to this during the order process. The purpose of this sharing is to inform you about the shipping status via e-mail. Processing is based on Art. 6 (1) (a) GDPR with your consent. You may revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out based on the consent until revocation.


Payment service providers     Credit check      

Use of PayPal
We use the payment service PayPal from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.

All PayPal transactions are subject to the PayPal Privacy Policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express
We use the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the PayPal Express payment service.
To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
The use of cookies or similar technologies is carried out with your consent on the basis of § 25 (1) sentence 1 TTDSG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.
Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of PayPal Check-Out
We use the payment service PayPal Check-Out from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. Data processing serves the purpose of being able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.
 
Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal 
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures, which include address data, among other things. Your legitimate interests are taken into account in accordance with legal provisions. Data processing serves the purpose of a credit check for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when PayPal provides advance payment. 
You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation, by notifying PayPal. The provision of data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide data means that the contract cannot be concluded with the payment method you have chosen.
 
Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. For the implementation of this payment method, the data may then be forwarded by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Local third-party providers can be, for example: 

- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)
 
Purchase on account via PayPal 
When paying via the purchase on account payment method, the data required for payment processing is first transmitted to PayPal. For the implementation of this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR. Ratepay may carry out a credit assessment based on mathematical-statistical procedures (probability or score values) using credit agencies, as described above. Data processing serves the purpose of a credit assessment for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when Ratepay makes advance payments. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
 

Use of Amazon Payments
We use the payment service Amazon Payments from Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”) on our website.
Data processing serves the purpose of being able to offer you payment via the Amazon Payments service.
To integrate this payment service, it is necessary for Amazon Payments to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
The use of cookies or similar technologies is carried out with your consent on the basis of § 25 (1) sentence 1 TTDSG in conjunction with Art. 6 (1) (a) GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
By selecting and using “Amazon Payments,” the data required for payment processing is transmitted to Amazon Payments in order to fulfill the contract with you using the selected payment method.
This processing is carried out on the basis of Art. 6 (1) (b) GDPR.
Further information on data processing when using the Amazon Payments service can be found in the associated privacy policy at: https://pay.amazon.com/de/help/201212490

Use of Klarna payment options 
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.
 
"Pay Later" (invoice), "Pay Now" (direct debit), "Financing" (instalment purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (direct debit), "Financing" (instalment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, e-mail address, IP address, and data related to the order, to a credit agency for the purpose of identity and credit assessment and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) calculated on the basis of scientifically recognized mathematical-statistical procedures, which include address data, among other things. Your legitimate interests are taken into account in accordance with legal provisions. Data processing serves the purpose of a credit check for initiating a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in protection against payment default when Klarna makes advance payments. You have the right to object at any time to this processing of your personal data based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation, by notifying Klarna. The provision of data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide data means that the contract cannot be concluded with the payment method you have chosen.
Further information, in particular on which credit agencies Klarna passes on your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies
General information on Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be handled by Klarna in accordance with the applicable data protection regulations and as stated in Klarna's privacy policies for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
 
Use of SOFORT
We use the payment service provider SOFORT GmbH (Theresienhöhe 12, 80339 Munich, Germany; "SOFORT") for payment processing on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Data processing serves the purpose of offering you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen the payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is carried out on the basis of Art. 6 (1) (b) GDPR. Further information on data processing when using the payment service provider SOFORT can be found at https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ and https://www.klarna.com/sofort/.
 

Cookies
 
Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set, decide individually whether to accept them, and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
 
You can find out how to manage (including deactivating) cookies in the most important browsers using the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac

 
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again even after a page change.
 
The use of cookies or similar technologies is based on Section 25 (2) TTDSG. The processing of your personal data is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
 


Ad Tracking      

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator.
This may include the collection of the following information: IP address, date and time of page view, click path, information about the browser and device you are using, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google uses technologies such as cookies, browser web storage, and tracking pixels that enable an analysis of your use of the website.
The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymized form. The IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy?hl=de&gl=de.
 

Use of Facebook Pixel
We use the remarketing function "Custom Audiences" from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are joint controllers for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this, we are primarily responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling data subject rights in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations according to Art. 33, 34 GDPR, insofar as a personal data breach affects Meta Platforms Ireland's obligations under the joint processing agreement.
The application serves the purpose of targeting website visitors with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, personalized, interest-based Facebook ads will then be displayed to you. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

 
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visitor action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad served by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, contain no personal data, and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information obtained with the help of the conversion cookie serves the purpose of generating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified.
Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
 
Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements, Google uses cookies. The cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
 

Use of the Pinterest Tag
We use the Pinterest Tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the social network Pinterest. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged in to the social network. When you visit Pinterest, personalized, interest-based Pinterest ads will then be displayed to you.
If you access our website via a Pin on the social network Pinterest, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, contain no personal data, and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the Pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of generating conversion statistics and thus optimizing our website. This may include the processing of the following information: total number of users who clicked on one of our Pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
For more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy, please refer to Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy.

 

Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are joint controllers for data processing (hereinafter “TikTok”).
The purpose of data processing is to identify and analyze website access by our customers, as well as to better address customers by displaying targeted advertisements and to evaluate the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. This may include the collection and transmission of the following information to TikTok: date and time of visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, personal identification of users is not possible through this.
Your data may be transferred to third countries, such as the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer to third countries without an adequacy decision is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.
 


Plug-ins and Other

Use of Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools, among others. Data processing serves the purpose of designing and optimizing our website according to needs.
The Google Tag Manager itself does not store cookies and no personal data is processed through it. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.
 

Use of Social Plug-ins
We use social plug-ins on our website. The integration of social plug-ins and the associated data processing serves the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a connection is established between your computer and the servers of the social network providers, and the plug-in is displayed on the page by notification to your browser, provided you have explicitly consented to this. Your IP address and information about which of our pages you have visited are transmitted to the provider's servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also occurs for unregistered or non-logged-in users. If you are simultaneously connected to one or more of your social network accounts, the collected information can also be assigned to your corresponding profiles. When using the plug-in functions (e.g., by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies is based on your consent pursuant to Section 25 (1) Sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data is based on your consent pursuant to Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until withdrawal.
The social networks listed below are integrated into our website via social plug-ins. Further information on the scope and purpose of data collection and use, as well as on your rights and options for protecting your privacy, can be found in the linked privacy policies of the providers.

Facebook from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are joint controllers for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this, we are particularly responsible for fulfilling the information obligations pursuant to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects our obligations under the joint processing agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects pursuant to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR, insofar as a personal data breach affects Meta Platforms Ireland's obligations under the joint processing agreement.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.
Further information on the collection and use of data by Facebook, on your rights and options for protecting your privacy, can be found in Facebook's privacy policy at https://www.facebook.com/about/privacy/.

 
Instagram from Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
 

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.

Use of Social Plug-ins via "Shariff"
We use social network plug-ins on our website. To ensure you retain control over your data, we use the privacy-friendly "Shariff" buttons.
No links to the social network servers are established, and consequently no data is transmitted, without your express consent.
"Shariff" is a development by specialists from the computer magazine c't. It allows for more privacy on the internet and replaces the usual "Share" buttons of social networks. More information about the Shariff project can be found here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
If you click the buttons, a pop-up window will appear where you can log in with your data to the respective provider. Only after this active login by you will a direct connection to the social networks be established.
By logging in, you give your consent to the transfer of your data to the respective social media provider. This includes the transmission of your IP address and information about which of our pages you have visited. If you are simultaneously connected to one or more of your social network accounts, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks listed below are integrated using the "Shariff" function.
Further information on the scope and purpose of data collection and use, as well as on your rights and options for protecting your privacy, can be found in the linked privacy policies of the providers.

Facebook from Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum.

Instagram from Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) https://help.instagram.com/155833707900388.
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA.


Data Subject Rights and Storage Period

Storage Duration
After complete contract processing, data will first be stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial law, retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the Data Subject
Subject to the legal requirements, you have the following rights under Articles 15 to 20 GDPR: the right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, pursuant to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) lit. f GDPR, as well as to processing for the purpose of direct marketing.

Right to Complain to the Supervisory Authority
Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can, among other things, lodge a complaint with the supervisory authority responsible for us, which you can reach at the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th Floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
E-Mail: mailbox@datenschutz.hamburg.de

Right to Object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future for reasons arising from your particular situation.
After an objection, the processing of the affected data will be terminated unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you can object to this processing at any time by notifying us. After an objection, we will stop processing the affected data for direct marketing purposes.

Last updated: 5.6.2025

 

 

 

 

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